Why shop independent? We could give you a million reasons to shop from independent small businesses and support local trade. So many big brands have a disproportionately large chunk of the country’s wealth, often treat their staff unfairly or care more about their profit margins than their products (or staff!), and the products themselves are mass-produced and sourced from who knows where.
Aside from this, during the Coronavirus pandemic many smaller businesses are struggling and don’t have the financial power of big brands to support themselves until the pandemic is over.
Whether you’re shopping at markets (once they re-open) or online, here are our top 7 reasons to shop independent:
- You’re keeping artisan crafts alive
Who wants another belt mass-made in a factory in China, or cheaply produced jewellery that turns your ears green?
Clothing from Yas Charlotte or Sew What is far likelier to reflect your unique personality than mass-produced Primark wares. Children’s clothing from the likes of Threaded Needle is also better for your little ones!
Next time you want or need something new, look at what independent traders near you are selling first. Learning a craft takes time, and it’s important to value this and support the creative community to keep our traditions alive.
2. You directly support both your local economy and the British economy
We all know that the British economy is struggling given recent events. One way you can do your bit to help is by shopping from independent businesses. If you shop from a business in your local area, that money is going back into your local community, and the British economy. In turn, those independent businesses will also spend their money in the local area.
Instead of buying your homeware from a supermarket, consider buying it from Sparkle Ceramics, Lorna Gilbert or one of our many other ceramics-based stallholders. We’re all using so much handwash at the moment, and buying it from the likes of Tom’s Garden, Goap, Lily & Rabbit or Hog & Tallow is better for your skin and supports a small business too.
3. You get to know the entire history of a product
When you chat to a stallholder at market, they can tell you exactly about the making and designing process, exactly where materials are sourced from and the ingredients that go into products. This product knowledge is invaluable, and something you just can’t get from big stores.
Most of Pedddle’s stallholders can tell you everything about the history of each item they produce. Willow and Rose creates incredible floral arrangements and displays using flowers grown in her own allotment, and stallholders such as Salty Seas can tell you everything about the making process and where they source their materials too, as can so many of our glass and jewellery sellers, such as Jess Withington.
Our Meet the Maker blog also goes behind-the-scenes so you can find out more about all of our stallholders.
4. You’re helping to keep someone’s dream alive
For so many of Pedddle’s stallholders, their small independent business is their passion, or a life-long dream. They truly love what they sell, and it’s an amazing feeling to be able to buy a product entirely made with love, and support someone else’s dream. Our recent Meet the Maker blog explores this further.
5. Every single sale is appreciated
“When you buy from a small business, an actual person does a happy dance”. We actually cannot express enough how true this phrase is!
Our range of stallholders often do everything within their small business, from dreaming up an idea, designing and making it to sourcing materials, to booking markets, transporting goods to market, juggling their finances and finalising sales. They really do appreciate every single sale made, every ‘like’ and share on social media, and every single bit of positive feedback, as recognition of all their hard work that goes into their business.
6. The customer service is second to none
Independent stallholders give you a personal service that you just can’t get from big brands. Not only can they tell you everything about a product’s history and the making process, but they will often gift wrap it and include a personalised note so you know it’s been posted with love.
This sweet parcel from Daffodowndilly shows this in action!
7. You can see exactly who’s made your product
It’s amazing to be able to meet the person who’s made your product, and get to know their personality too. So many stallholders love giving an insight into their life and what they do, and it’s great to be a part of that.
Shop Small. Shop Local. Shop Independent.