Baldy And The Fidget

Who we are

Baldy And The Fidget is a quirky, independent art brand based in East London, created by husband-and-wife duo Angus and Heidi. We specialise in hand-drawn, cat-inspired designs, bringing to life a playful collection of art prints, greeting cards, stationery, and gifts for fellow cat lovers. Every piece we create reflects our love of illustration, humour, storytelling, and, of course, cats.

We believe art should make you smile. Our designs are full of character, celebrating the charm, mischief, and individuality of cats. Whether you’re searching for a unique card, a standout print, or a thoughtful gift, our collection is made to brighten everyday moments and appeal to anyone who shares our affection for feline quirks.

Sustainability is at the heart of what we do. Our cards and prints are produced using eco-friendly materials, with a strong focus on keeping packaging plastic-free. Everything is printed locally in the UK, helping us reduce our environmental impact. We’re committed to creating products that are as kind to the planet as they are joyful to own.

As a small, hands-on business, we take pride in every stage of the process – from the first sketch to carefully packing each order. We also love meeting customers at local markets and art fairs across East London and beyond, building a community around creativity and shared love for cats.

Whether you’re refreshing your space, sending a meaningful card, or treating yourself, Baldy And The Fidget offers playful, hand-drawn art with a distinctive feline twist. Each piece is designed to bring a little personality and joy into your day.