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Should I get business cards or postcards?

Traders- Hints & Tips

The Postcards v. Business Cards debate!

Should I get business cards or postcards? Well, how do you promote your stall at market? It could be a good idea to get either or both, but firstly let’s explore why and how they would help you.

Aside from a banner or sign with your name on (that customers can also photograph), giving them something to take away is a great idea for marketing and promotion, and to help them remember you in future.

In fact, Pedddle’s QR code system is the most ideal and sustainable way to do this – market visitors and customers can scan your Pedddle board at a market to favourite your stall so they can remember it easily by simply logging into Pedddle. This saves you buying market stall extras like business cards, so is less expensive and more sustainable, plus customers will see you at the top of their Dashboard every time they log into Pedddle! Customers can even access market day discounts this way.

Our QR code system removes the need for business cards or postcards, but if you still want to give them something to take away and go with a more traditional method, read on for some ideas…

Should I get business cards or postcards? The Pros and Cons

Business Cards Plus Points:

  • It’s easy to hand out a business card at all times – you can keep them in your wallet and network any time, any where!
  • They are small and easily stored
  • Easy to read info – just pop your business name on, and either a QR code or your socials, website and email address!
  • Check out this YouTube video from Pedddle Founder Nicki on some other business card perks!

Business Card Drawbacks:

  • Business cards can easily get lost amongst your stall 
  • They are small and easy for customers to lose or forget about
  • You’re unlikely to have room for a clear image or your products

Postcard Positivity:

  • Postcards are bigger – people are likelier to see them on your stall
  • You can include more info on a bigger card – don’t crowd it, but make sure your web address, contact details and social media handles are clear (or your own QR code containing links)
  • You can include an image on a postcard, which allows people to remember what your products look like – but this can also age and date the cards quickly when your product lines change

Postcard Drawbacks:

  • Postcards are more expensive to produce 
  • Any cards can be easily lost by customers

Whether you decide to get postcards or business cards, or even both, is up to you, but a personal touch always goes a long way. Don’t forget about the QR code system we mentioned too, just one of many benefits that Pedddle Members receive.

Other ideas to get your business noticed

  • A large, clear sign board to take to markets. You could add a QR code or link to your social media handles, and advertise your social media channels easily. Customers can easily take a photo of it to remember you later (plus this is more environmentally friendly than handing out loads of paper/card).
  • A table banner with all of your details on. Here are some tips if you’re considering a stall banner.
  • Signs that you can hang behind your stall.
  • Become a Pedddle Member – click here to see all of the benefits, including our useful QR code system!

Want more tips on having a stall at a market? We have plenty of other blogs to inspire you…