We all need an injection of inspo every now and then, so here we need to address the ‘not so chatted about’ topic of banners!
Not actually a hot topic— but it should be, we need to address our stall dresses.
The question is, do you need a banner at a craft market? Yay or Nah
When I hear the term ‘banner’ I think of a slightly tatty UPVC banner, faded images with information overload! SO I’m saying ‘Nah’ to that type of old and faded banner. BUT yes to some form of brand identity.
So let’s have a rethink about banners!
You don’t need to have a traditional banner on your stall and I have already seen many makers move away from these. I bet most long standing stallholders are currently having an internal chuckle at their first ever banner with lots of fonts in many sizes and images; information overload. It’s just not needed. However your business name/logo is a pretty essential aspect of your stall and your stall deserves its own identity.
My advice is— keep a banner simple, whatever form that might take.
Here are 5 top tips about banners at your stall.
- UPVC banners – They are hardwearing and for those stallholders outside- it could be essential. Use brand colours and fonts, keep them simple and avoid using images, as these can date. Order them with eyelets and take ties to market.
- Make your own – You are creative right! What about creative bunting, a hand-stitched or fabric screen printed sign, a hand-painted wooden palette to make your brand name really stand out at market.
- Get a banner handmade by another creative small business. I’ve seen some lovely examples of wood/acrylic etched or laser cut.
- Get your name as a permanent feature on your stall set up.
- Don’t have one…..it’s your business and you need to feel the decisions are made by you for the right reasons and just because everyone else has one, maybe you have a different plan about your stall identity!
Banner content ideas:
As a minimum you should use your logo preferably or your business name.
Extra content could include a website address, email and social media handles.
Think about how you will display it, so plan that into your design. If you can get it eye height (safely) this works well for customers seeing the brand.
See our examples of many different types of banners: UPVC, wood, acrylic, paper and fabric.
Banner makers to contact:
UPVC- HFE signs (https://www.hfe-signs.co.uk) are a great company and they will help you design your banner too if your Photoshop skills need work.