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How to Sell Crafts at a Christmas Market

Traders- Hints & Tips | Christmas Markets

There are a few tricks you can use to give it a little extra sparkle.

Gift box from Old Man & Magpie Candle co with a candle and a bottle of essential oils.

Selling crafts at a Christmas Market isn’t that much different to selling at a market that happens through out the year.

  • Add Christmas themed props
  • What should I sell at a Christmas Market
  • Ideas for Handmade Christmas Gifts
  • What should I consider when selling at a Christmas market

Christmas Themed Props for my Stall – Yes or No?

Well this totally depends on your brand. If you are a maximalist stall – then go all out on the branches of fur that you can buy in local garden centres or pick thing from your garden and embrace the outside or if you are minimalist then quite the opposite. You should be led by your brand here. Read our article about How to Create an On-Brand Christmas Stall.

Upsydaisy Craft festive stall display with small Christmas trees as a minimal decor choice - How to Create an on Brand Christmas Stall

What to Sell at a Christmas Market?

This may seem like a silly question but it’s not. You don’t have to sell Christmas themed products at a Christmas market, you need to sell gifting options.

While festive products might get lots of attention if you are savvy and offer something unique – whether that is a bundle of products or a collaboration with another maker you could just hit your target market and sell products like hot cakes. People are looking for things to buy for their loved ones. You have to sell the solution you fulfill.

Good Ideas for Handmade Christmas Gifts

Our community are great at creating handmade gifts – thinking about the completed products they offer, they have also seen the benefit in creating DIY kits. Some are made up from left over scraps within their businesses to maximise sustainability and eco credentials. So is this something you could do? Why not think about that within your business. What left overs do you have and what could you offer for people to make themselves at home. Crafting at home since lockdown continues to grow in popularity, so why not jump on this trend.

At The Bargello Edit, Nerrisa created boxes with offcuts of fabric from her makes.

Jess from Thimble & Fabric creates friendship bracelets and she has one with the left over colours from previous kits

Knitting and stitching patterns kits are really popular but if you think you have an idea of a kit you can put together then why not give it a try!

What Should I Consider When Selling at a Christmas Market

We’re going to dive in on practical tips for your stall here! The selling isn’t loads different but the conditions could be so here goes:

It could be dark – make sure you have appropriate lighting. These two lantern lights are good for the gazebo or these rechargeable super bright floodlight versions. These rechargeable table lights are also good for a stall with smaller items like jewellery. You want your stall to sparkle!

Also have power banks – you never know if you are near a plug (if outside, you won’t be). This powerbank is a great investment – maybe get 2! It charges quickly and has a good storage amount. This is perfect for lighting and also phones to take all those payments!

You also want to protect yourself from the wind and cold – so we suggest some good clamps to keep table top stacks in place. Also don’t stand directly on cold floor!! Big no no and will get your freezing in minutes, cheap option get loads of cardboard and lay it behind your stall, just anything that provides a barrier between you and the floor. Or you could go for these options: clickable floor mats or a camping mat. The benefit of the clickable type is you can make it fit your space and they are particularly deep.

Also, fewer trips back and to from the car/van is also a good option so try these 2 camping trolleys – small or large. They have great reviews.

If you want to read more about practical selling tips, check out this blog.

Good luck with your market stalls this winter.

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