So, we all know Instagram is proving a huge challenge for lots of people/small businesses at the moment. You might be looking for help with Instagram via blogs like this, webinars and tutorials. In this article we look at why people do well and we get a bit controversial.
The annoying thing is, when you work hard all day to make products and then photograph them only to find they bomb, it is so freakin annoying.
I hear your pain.
This was one driver for us to move our members into Pedddle hubs. Using IG Direct Message (DM) to work with members to support them and one another– we need to stick together on this and need to share ideas. (Sounds like something I might be interested in?)
Some people do so well on Instagram but I know everyone is struggling.
So let’s look at why and take some inspiration from people that are doing a great job- not copy! Take inspiration from their grids.
One thing I have been noticing are the terms ‘engagement’ and ‘interaction’ popping up a lot. This is nothing new. Insta wants you to up your engagement game.
So I thought I would look at some accounts both big and small that are being super successful at interacting with their audience.
Note: All comments made are our opinions about these accounts grids only. They are positive, but what pleases one may not please another- it is very subjective and there are so many account to choose from.
These accounts do well at getting responses from people as they ask questions and interact with everyone:
Tink & Reu
The Happy Chappo
Very different accounts but do an amazing job. Engagement, engagement, engagement. Question is, do you know your audience and do you give them what they want?
Don’t feel you have to always post about your work. This can be exhausting–chatting about yourself and what you do/make all the time. Stop. Be a little creative too.
Here are some accounts that mix up what they post. They post because they just love the images- however, they are still great images and make their grids look fab and cohesive. High quality pictures that have a theme.
Darwin & Gray – Stacey posts mostly about her work but occasionally she uses pictures that are beautiful and perhaps thought provoking or a quote.
Indie Roller – Leona is a creative leader. She has a definite theme on her grid – colour and positively ‘keeping it real’. She doesn’t always shout about what she does as she lets people into snippets of her life. The bits she is happy for others to see.
This is important.
Letting people into your world, but in a controlled manner. We don’t need to see images of your tea or deep into your family (on the grid)- remember quality is important on this image platform and if it is a business account stay focused.
Lauren Aston Designs – Her account is mostly about herself creating fun images and this enables people to connect with her brand.
This is important. Let people know ‘you’, whether that’s your face or your humour and be true to it. Stick to it.
I am going to be slightly controversial here– but ‘authenticity’ is not the single most important thing! It’s a BIG thing- for sure, but not the only factor.
Hopefully, when you post you are being authentic and being you/who you want to be – BUT ACTUALLY, the thing that keeps bringing people back is QUALITY and CONSISTENCY.
There – I said it.
People come back time and time again to see they person they love to follow. The fun, the insults, the cuteness, the images, the designs. What actually makes people continue to follow you is consistency.
Think about it. There are some people you follow – but why? Are you asking yourself how authentic they are being?
No, it does help you to connect to them, but you go back to see these people as you know what you will find or look forward to what they will do next.
Whatever your reasons are. As soon as they start to sway from that thing or start producing bad quality content or change somehow and they loose their consistency it challenges your strength of connection.
I know…..this seems totally off what other people are saying but it’s true!
And occasionally we can venture off our beaten path to see if it is something ‘our folk’ are ‘into’ but watch carefully when you do this, as consistency is key. Your followers need to know it is you.
Depending on how serious you want to take this, you can then look back at your insights and see which posts did well and try to analyse why, then re-create it.
9 times out of 10 images of people work well and particularly images of you – the person behind the brand – even better!
Take a look!
Click the menu bar at the top right of the app and click ‘Insights’ and explore. It can do so much.
All of what was said above is for your Insta grid and not the Stories as that is a whole different ball game and one I will try to give you my thoughts on very soon.
Have a great week!