Have you got an SEO strategy? It may sound ‘too techy’, but SEO strategies for artisan businesses are actually pretty important. Here’s why.
If you own an artisan business; are a maker, artist, designer or creative entrepreneur, understanding Search Engine Optimisation (SEO) can feel especially overwhelming, as you’re already wearing so many hats. When you want to create, pandering to an algorithm doesn’t exactly hit the top of your priority list. However, SEO is simply the process of helping your ideal customers find you online, and that’s something we can all get behind.
With thousands of people searching for handmade gifts, artisan products and local markets every single day, using our 5 Essential SEO Strategies for Artisan Businesses can significantly grow your reach, boost your traffic, and ultimately increase your sales.
Here in the UK, around 42% of shoppers start their purchase journey using a search engine, which means that getting SEO right is essential if you want to appear where your kind of customers are already looking. For creative small businesses, this visibility can be the difference between struggling to be found and consistently attracting new buyers.
What is SEO and why does it matter?
When somebody Googles your business (or uses a similar search engine), or looks up a phrase or words that could be related to your business, you want to be in that first page of results that show. SEO helps your website or page listing to appear higher in these search results by improving your content, structure and online presence – essentially helping you be seen by potential customers. When done well, it ensures that people searching for things like “handmade jewellery”, “artisan candles”, or “local craft markets near me” find you!
To stand out in today’s competitive digital landscape, especially when 32% of UK businesses still don’t have their own website – your business needs to make the most of the online opportunities that currently exist. That’s why being a part of websites like Pedddle.com are useful, because we already have good SEO, so being listed with us means we’ll help you show higher in those search engine results. Find out how here.
Applying our 5 Essential SEO Strategies for Artisan Businesses below is another smart, simple way to strengthen your online presence without needing to be a tech expert!
The 5 Essential SEO Strategies for Artisan Businesses
Here are 5 essential SEO strategies for artisan businesses – 5 core techniques that can help your business to thrive online:
1. Use Smart, Intent-Based Keywords
Think about the exact words that customers would type or say into Siri or ChatGPT (or similar) when searching for things like what you make and sell.
These keywords should appear naturally in your product listings and descriptions, headlines and meta titles and images, whenever you label something. For example, instead of using generic words like “soap”, use phrases such as “handmade vegan soap UK” or “artisan lavender soap” to make them stand out.
2. Share High-Quality, Story-Driven Content
Your story is your superpower. We’ve seen storytelling have a huge surge in popularity lately on platforms such as Instagram. Blog posts, behind-the-scenes insights, tutorials and product guides all help Google (and similar search engines) to understand your brand while helping customers connect with you.
Stories will also build brand trust, so get clear on what your message is by asking yourself questions about what you make, for example, are they handmade products, in a niche such as vegan, are they sustainable or eco friendly?
Search engines love fresh, useful content, and will look for brands that provide it. Make sure you provide plenty of information for them. Creative businesses have endless opportunities to create great stories, so use that to your advantage!
3. Improve Your Technical Performance
Fast loading times, clean site navigation, and mobile-friendly pages are key ranking factors.
Many small business websites still fall short in this area, meaning that those who invest a little time here gain a big advantage over others.
4. Build Off-Page SEO & Strong Backlinks
Have features, mentions and being a part of directory listings like Pedddle tell search engines that your business is legitimate and trustworthy, and helps you to gain high-quality backlinks which make your own content stronger.
5. Strengthen Local & Directory SEO
Whether you sell online, at markets, or both, using localised search terms and trusted directories like Pedddle will help customers near you to discover your brand. This is especially important for artisan businesses who rely on both digital and physical visibility – which, let’s face it, is key these days.
By consistently applying these 5 Essential SEO Strategies for Artisan Businesses, you build a strong foundation that helps customers find you organically, without relying solely on social media algorithms.
How AI Is Changing SEO (And How It Helps You)
AI-driven search is now a large part of how people discover businesses, and while traditional Google search still drives the majority of traffic, AI such as ChatGPT and Google’s Gemini is increasingly used to gather, match and recommend content.
Algorithms reward businesses with:
- clear information
- updated / currently valid content
- trustworthy backlinks from other sources
- consistent directory listings
This is exactly where Pedddle becomes a powerful partner.
Why Being Listed on Pedddle Gives You a Competitive Edge
For makers, stallholders and market organisers, Pedddle is more than a directory, it’s a dedicated community and a built-in SEO booster.
Here’s why listing with Pedddle is essential for a creative business:
- Stronger SEO instantly: Search engines trust established directories. Your Pedddle listing becomes a high-quality backlink that boosts your ranking.
- Better discoverability: People actively visit Pedddle to find artisan markets, handmade products and creative sellers — meaning they’re already primed to buy.
- Visibility for small businesses: With 5.5 million SMEs in the UK, standing out is vital. Your Pedddle profile helps your brand appear in more searches, especially if your own website is still developing.
- Local reach for market organisers: Listing your market puts you directly in front of shoppers looking for events near them.
- A supportive creative community: You’re surrounded by like-minded makers, which increases collaboration, cross-promotion and shared exposure.
When paired with the 5 Essential SEO Strategies for Artisan Businesses, a Pedddle listing dramatically increases your chances of being found on Google and within your ideal customer community.
Final Thoughts — Let Pedddle Help You Grow
SEO doesn’t need to feel complicated. With a little consistency — and the support of a platform that understands creative businesses — you can build genuine, sustainable visibility online. By applying the 5 Essential SEO Strategies for Artisan Businesses, and by ensuring your brand is listed on Pedddle, you put your business in the best possible position to grow.
If you want more eyes on your work, more traffic to your site, and more customers discovering your creativity, now is the perfect time to join Pedddle.
Sign up today — and let your artisan business be seen, supported and celebrated.