Janani

Who we are

Janani Maternitywear is a UK-based, mum-led clothing and lifestyle brand specialising in handcrafted, handblock printed clothing and accessories. Founded by a mother and inspired by the journey of womanhood and motherhood, Janani was created to offer comfortable, versatile, and thoughtfully designed pieces that fit seamlessly into everyday life. The name Janani means “mother,” symbolising care, creativity, and nurturing values that sit at the heart of the brand.

Janani focuses on slow fashion, celebrating traditional handblock printing techniques that have been passed down through generations of skilled artisans in India. Each Janani piece is carefully handcrafted in small batches using natural fabrics, ensuring that no two items are exactly the same. This handmade process embraces imperfections as part of the beauty of artisan craftsmanship, making every garment and accessory truly unique.

The Janani collection includes maternity and nursing-friendly clothing alongside versatile women’s wear, quilted accessories, tote bags, gifting items, and home-inspired textiles. All designs are created with comfort, functionality, and longevity in mind, allowing pieces to be worn across different stages of life from pregnancy to postpartum and beyond. Janani designs are intentionally relaxed, timeless, and size-inclusive, focusing on ease of wear rather than fast-changing trends.

Sustainability is a key pillar of Janani Maternitywear. The brand prioritises ethical production, minimal waste, and responsible sourcing. Off-cuts are thoughtfully reused to create smaller accessories and gifting items, supporting a zero-waste approach wherever possible. Janani believes in mindful consumption and encourages customers to invest in pieces that are made to last.

Designed in the UK and ethically produced in India, Janani Maternitywear bridges contemporary British design with traditional Indian handblock craftsmanship. The brand proudly supports artisan communities while offering customers meaningful, handcrafted products with a story behind them.

Janani is more than a clothing brand, it is a celebration of slow living, craftsmanship, and everyday comfort. Through pop-ups, markets, and its online store, Janani continues to grow as a conscious brand rooted in authenticity, quality, and care.