How much does a market stall usually cost? What is the average cost of having your own market stall?
As a Market Directory, we’ve worked with many a market over the years, and the answer is… well, there just isn’t one straight answer!
However, Pedddle is here to give you the best possible market advice, and as artisan market and stallholder experts, here’s what you need to know about market stall costs…
How much does a market stall usually cost? What’s average?
It varies massively to be honest – they can even be free! However, you should expect to pay around £40 to £95 for a day of trading. On average, expect to pay around £60 for a good market. Some markets can cost well over £100 if they’re a large, well-publicised or few-days-long event, or a big festival or occasion, especially at peak times of year (like summer holidays/festivals or Christmas). You can really expect to pay anything from £30 to £150 for a day of market trading – which of course you then have to then factor into your own costs and pricing.
Even with inflation rising, these prices have been the average baseline for the last few years in the UK, although now we’re technically in a recession, we may see this rise in coming months. However, many organisers do try not to inflate prices often.
Does area make a difference?
There doesn’t seem to be a pricing difference in different areas of the country – surprisingly!
How much does a market stall usually cost in London? Honestly, pretty much the same as it would in Yorkshire! Very often, London has much higher costs for general living, as does much of the South of the country, whereas the North of England, Scotland and Wales are usually cheaper that our capital in many regards.
This doesn’t seem to be the case with markets! The prices mentioned above are pretty standard, wherever in the UK you want to sell.
What does effect market stall costs?
You can expect to pay more for multi-day events, such as large festivals or well-publicised one-off annual markets.
How can I cut costs?
There may be extra stall costs you haven’t initially considered. For example, some outdoor market organisers will provide a gazebo, but some may require you to take your own. Always check the terms and conditions before you book to sell at a market, in case of ‘hidden’ costs like this.
You could ask the organiser for a ‘half pitch’, where you share a pitch with another business, to make it more affordable. This would mean you split the costs between you for the market stall itself. However, this also means you can only get half the amount of products on display than you’d be able to with a full pitch to yourself – and some markets can provide organisers may not allow this.
Don’t rule out smaller markets! Paying more for a bigger event or venue doesn’t always mean it’s a better quality market, or that you’ll get better sales. Consider church hall markets, tiny village markets or even themed/niche markets (for example, some are queer-only spaces, have a focus on mental health etc) – these kind of smaller events usually have much cheaper stall pitch fees too! Big markets and big prices don’t always reflect big sales and big footfall. A lot depends on the type of product you sell and where your ideal audience is likely to be, so a niche event could be a hyper-focus on the your ideal type of audience.
Of course, city events tend to attract higher footfall purely because there’s more people in a city… but again, there are plenty of other factors such as how well-advertised a market is, how well-established it is, whether it has a community following and so on.
Our YouTube series
Watch the full video below for more tips on this topic!
We have a ‘50 in 50’ YouTube series, where we released 50 small business tip videos over the course of 50 days! Pedddle Founder Nicki shares her personal knowledge and years of expertise in them – and you don’t even have to be a Pedddle community member to access it!
Other things you need to know
Want more info on setting up a market stall business? Our specialised blog will guide you through how to set up a market stall business from scratch with a list of everything you need to know – just click here.
The pitch fee is just one element of running a successful stall. For every trader, it is crucial to understand all the associated business costs, particularly those relating to safety and legal requirements. Trusted providers like CMTIA can help you meet market requirements and ensure you are covered. Before you trade, make sure you have the proper public and product liability insurance in place.
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“How much does a market stall usually cost? The best advice from Pedddle” was last updated in Nov 2025. Please contact us for any queries relating to current information.
