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What’s all this moular?

Organisers Info

moular with a lowercase ‘m’ is a bit of a new kid on the block in the social marketplace world. So let’s learn a little bit more about who they are and what they do.

3 phone examples for the moular app for small businesses

moular, is on a mission to help sellers grow their businesses, find and engage new customers, build
audiences directly inside their shops, and sell more products all while saving time and money in the

‘moular’ is a new mobile marketplace, making it very easy for stall holders to connect with shopper
fans and build followers directly in their moular shop.
How does the follow feature work?

  • Meet new shoppers and customers at markets, fairs and events.
  • Visitors scan the shops unique QR code and automatically follow the shop in the app
  • Users receive notifications on new products and updated from shops they follow.
  • Users can buy and checkout in just a few taps.

More easily turn followers and fans into repeat customers and establish lasting connections with people you meet at events. (there’s also a unique Sharelink which can be shared online and functions the same when clicked). Following shops is only one feature of the app, there are many others, such as instant chat for customising orders, asking questions, and more. moular also run in person events introducing stall holders to new markets and new customers, helping them connect and establish relationships, they bridge the gap between the online and offline worlds.

“Artists and makers spend so much time and effort to build a shop, tweaking and optimising it, then creating socials, and trying to grow them just in the attempt to be seen and find customers. There’s so much that sellers need to learn and do for their shops to stand a chance of being seen, finding customers, and making money, it is very competitive and very difficult for them. moular is cutting out the friction and making life easier by creating a powerful marketplace and integrating the best social features and benefits integrated directly into the app. This free’s up time for artists and makers to do what they really love, making and creating – We have great ideas and many things planned for moular going forward, we want to be the number one social commerce app surrounded by the best community to support sellers. We would love support from pedddle to help build this community and to provide valuable feedback to help us improve and deliver the best value we can to become number one. It’s very early days but we have big ambitions.”

Mike Turner, co-founder of moular

We recently interviewed Mike about his business and what it holds for the coming year.

How long have you (or the business as a whole) been running markets?

moular as a business has been going for a little over a year. We have been working on the moular’ social marketplace app for a bit longer than that.

Which of your markets has been your best so far?

The best market to date I believe was our Cambridge event – Cambridge is such a great place for artists and makers, it was very well attended, all traders had a great day and made lots of sales. We are planning another one early next year, on 17th February 2024.

We are certainly looking forward to our Edinburgh Christmas Fair on 24th & 25th November, this will be our biggest event yet, a fantastic location, a busy shopping street in prime shopping location, at the perfect time of year, we’re very excited.

3 phone examples for the moular app for small businesses
moular market in cambridge - stallholders and customers in the church

moular markets are social markets – They combine the fun, social aspect of in-person events with their social marketplace app, to help shoppers and sellers connect and keep in touch. This creates a unique shopping experience for both buyers and sellers, and makes it very easy for market customers to buy again from their favourite sellers via the app.

Mike further went on to say:
“What we’re building with moular is as if Etsy and Instagram were combined into one, and our sole purpose is to help sellers more easily run their business, find new customers, get more exposure and to save time and money in the process. It’s a much simpler and cheaper solution than the competition – (and has no spam bots and scammers!). It’s early days, but we are building something very special, and hope to grow to rival the big players”.

moular’s upcoming in person markets are:

Edinburgh Christmas Fair – 24th & 25th November 2023

Cambridge Arts & Crafts Fair – February 17th , 2024

They are actively looking for more venues for markets and hope to release an events calendar on their website later in the year for their 2024 events. More excitingly for stall holders moular have told us they are releasing an updated beta version of the app in the coming weeks and are offering all new sellers 90 days free to give it a try with zero risk. It’s a quick 5-minute process to get set up with a shop, there are no onboarding fees, no listing fees, no subscriptions, or monthly costs – try it free for 90 days. (then just 5% after that – simple) Additionally, moular said they are offering 12 months free in the app to anyone that trades at one of their upcoming in-person events as their way to say thank you for the support and help building the community and growing the ecosystem together.

Huge thanks to moular for joining Pedddle with their markets and for sharing their journey so far – we look forward to more exciting things to come and seeing the app grow from strength to strength.

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