We have quite a few people asking what we think they should do or how they should do it when starting their own business. Which bits are important and which are not. So to help out a little here are a few things, based on discussion with traders that have done it and our experience this end digitally.
Research – visit events, ask organisers, ask other traders maybe. What gaps are in the market and if your product would work well at a market.
Focus Group meeting – get friends over to test, comment and look at your product(s). Opinions are subjective so don’t be beaten down, learn from it and grow. Being able to develop a product doesn’t make your first attempt wrong – it’s a start.
Choose a business name. Things to consider. Does anyone else have that name (check companies house or National Business Register), can you get the social media handles (names) you want? To have the same name across all platforms is something overlooked by many but is really useful. Can you get the domain name you want with the name you pick.
A logo– Get a logo made by a good designer. When I first started I had no idea what I needed. So with this be armed to ask for: A high resolution image, colour variations of your logo and hex colours used (this is a code that starts with a # and will help when keeping to your brand), images for social media profiles, a vector version of your logo (with this you can create lots of image and drop this vector logo onto your images- see our article about Canva). This should see you right for a while. Our designer does an amazing start up package for new businesses so if you wish to get in contact with their studio email them at [email protected] and take a look at their work on Instagram here.
Start to build a presence online – use social media. This depends on how you want your business to grow. Growing an audience and getting some excitement about your new biz is a pretty important part. But I know getting started is where the fun happens. Join online communities to get ideas and share. A little tip. Try to pick a business name that you can get the same social handles in. Our previous branding had 3 different names and this is not a sensible way to begin…small business errors.
Contact outlets at which you could sell. If you want a stall, visit our site and contact organisers directly.
Get Making – Then you can make products and try to get them online, at markets or in shops.
DO you need a website….No. Just get your domain name and point it at a page you want. So that could be an Etsy Shop but we would love it if it was at your Pedddle Page, where you can tell everyone all you need. Your social media accounts, your online shop, your images and of course, what markets you are going to be at. Also, we can offer a service to point your domain name at your page on our website, just ask. We have start up packages being developed too- keep watching.
Once you have done this you need to keep working at it. It is not easy and thousands of followers will not flock to you. You have to find your niche and work on that. Don’t be afraid to ask. Build a brand that people recognise. Here are a few small companies that do this so well: Old Man & Magpie Candle Co, The Thomas-Coles, Vintage Honey Interiors…..to name a few.
View our other posts to help you get started in business.
The article about How Canva can Help (creating great images)
The one about Improving your SEO
Images by RawPixel