Packaging is one of the last things we have to think about when selling a product – but it’s the first thing your customers will see, when they receive their products in the post!
We’ve put together some tips on the things you need to consider…
7 packaging tips for Small Businesses
- Pack your items tightly. Don’t leave space for the contents to get damaged – think about using tissue paper or a sustainable packaging material to bulk out the box.
- Pay attention to Royal Mail postage sizes – you could get caught out. Click here for their size and weight guide.
- Considering other couriers? See where is cheapest using this handy comparison website.
- Shipping to the EU? Click here to read our blog on it.
- Buy your packaging from a UK-based company and put money back into the British economy. Shopping small isn’t just for your customers! Online marketplaces such as Folksy and Etsy have some brilliant things you could use. Click here for some ideas.
- Use good-quality seals. What about some cute packaging tape, or even something branded? Tiny Box Company create customised packaging which could be ideal.
- Make your brand memorable! Make sure you add in your business card or postcard – something that will remind your customers exactly who you are. Hopefully they’ll buy from you again, or pass it on to a friend!
Add the personal touch
Small businesses can often afford to add a more personal touch for customers, something that your customers just can’t get from bigger brands.
Some ideas for a stand-out packaging twist are:
- A ‘direct to recipient’ card service. You could offer to send a card directly to the recipient, including a handwritten note of the customer’s choosing. The customer could add a note at check-out, making the process hassle free for them and adding the personal touch for a small additional fee (or free as complimentary if you so choose!)
- Personalised packaging. Add a tag with the customer’s name, so that the parcel they receive is like a gift.
- Gift wrapping services. Offer gift wrapping for a small change as an upgrade, and offer to send it directly to the recipient that they’re buying the gift for.
- A thank you note. A little note goes a long way! It may get tiring after a while – but you could pop a little thank you note in with bigger orders, as a way of showing your gratitude.
Want further small biz inspo? Check out our other blogs…