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5 simple ways to make sure your Instagram page is serving your audience

Organisers Info | Traders- Hints & Tips

It’s not enough to just have an Instagram page for your business – you need to make sure it’s actually serving the audience you intend it for!

5 simple ways to make sure your Instagram page is serving your audience

As a small business owner we know that you are continually looking for ways to grow your business. One of the simplest, and free, ways to spread the word about your products is through social media.

Instagram is one of the most popular social media platforms, and a platform that reaches all ages and usership demographics. As a result, it’s vital to ensure that your Instagram page is serving your audience.

Below are five essential elements that your Instagram profile should contain, in order to effectively engage your audience and drive followers.

5 simple ways to make sure your Instagram page is serving your audience

Here’s a summary, in the graphics we posted onto our own Instagram page recently (@PedddleUK).

And for some further detail on each point:

  1. A concise, compelling bio: This is your opportunity to introduce yourself to your followers. It should clearly state who you are, what you do, and what followers can expect from your feed.
    Consider using bullet points or emojis to split text up and DEFINITELY be sure to have a link in your bio, to direct people to shop from you, join your mailing list, visit your website and so on.
  2. A link to your email newsletter sign-up page: This is a great way to convert Instagram followers into newsletter subscribers. If you have a website, make sure to include a link to that as well.
  3. High-quality product photography: Instagram is a visual platform, so it’s crucial that the photos you post of your products are clear, well-lit, and aesthetically pleasing. This will attract more followers and encourage them to explore your product offerings.
  4. A highlight section featuring key information about your business: This section should include an introduction to who you are, a showcase of your key products, information on where followers can purchase your products, and answers to frequently asked questions. It’s like a mini-website within your Instagram profile.
  5. A diverse range of content: Your feed should include a mix of soft selling posts, behind-the-scenes content, brand awareness posts, and product information. This variety keeps your content fresh and engaging, and it allows you to connect with your followers on different levels.

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