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Introducing Hobbycraft Plus

Featured | Traders- Hints & Tips

Supporting small craft businesses
and passionate makers

Something very exciting launched in October 2022 that we wanted to tell you about!

Craft giants Hobbycraft have teamed up with PR specialists Untld Project – supported by us at Pedddle and the team at Folksy – to launch Hobbycraft Plus, a new subscription service designed to support small craft businesses and passionate makers.

Hobbycraft Plus costs just £80 a year and gives you:

15% off Hobbycraft in store and online

FREE NEXT DAY delivery on orders over £25, worth £5.95 each time

3 free seminars a year to help grow your craft business

£80 off Untld Project’s Virtual PR Academy

40% off Folksy Plus annual membership – or 20% off monthly

30% off our Pedddle membership for the first 3 months!

Hobbycraft wanted to support their customers, the small craft businesses and passionate makers, helping them to take their businesses to the next level. Hobbycraft, with the assistance of the team at Untld Project, have grown this idea into a nurturing platform for makers working in collaboration with a number of businesses.

Let’s introduce all the businesses involved.

Nerrisa Pratt, Founder of Untld Project

Untld Project is a PR, marketing and social media agency specialising in supporting creative, crafty and independent brands.

Founder Nerrisa Pratt says: “We are beyond excited to be partnering with a craft giant we have admired for years. Our passion for supporting small craft businesses and celebrating makers is at the heart of everything we do, so Hobbycraft Plus is the perfect fit for us as it is designed to do just that. We’ll be offering Hobbycraft Plus members access to exclusive seminars on PR, marketing, social media and more. Every seminar has been designed with small businesses in mind, helping them to flourish and grow.”

James Boardwell, Founder CEO of Folksy

Folksy is a marketplace for makers – a place to sell, learn and find support. They believe that creativity is empowering. Their aim is to support and showcase their sellers, and enable people to buy beautiful, hand-crafted, locally made pieces.

“Way back in 2008 when Folksy launched, our strapline was: “Glue, sketch, carve, sew, solder, sculpt, buy, sell, go!” It felt fun, exciting and spoke to the *things* we saw our users doing – the very same things that Hobbycraft makes happen. The ideas, supplies and advice available in Hobbycraft stores is exhilarating and inspiring for so many. Hobbycraft gets people making and we see Folksy as part of that same creative journey: you make, we help you sell. That’s why we’re so excited to be collaborating with Hobbycraft to superpower makers and artists, and support the huge creative energy of UK makers. We’re stronger together! Let’s do this, let’s go!”

Nicki Capewell, Founder of Pedddle

And of course us! As you know Pedddle is a directory of creative, independent markets and their stallholders.

“We’re super excited to be partnering with Hobbycraft. When you think of crafting at home you immediately think of Hobbycraft and as most of our small businesses make their wares at home to sell at markets, the synergy is electric. 

Crafting at home to sell became increasingly popular during the Covid lockdown. People are now reassessing their lives and many run creative side hustles to cater for their own needs and to gain diversity in their lives! The markets have seen an increase in businesses popping up post-Covid, but we want it to continue. Hobbycraft Plus is the perfect offering to support hobbyist crafters into make-to-sell business owners and we’re thrilled to be part of this journey. 

Pedddle is still a very young company in comparison to Hobbycraft and the thought we could work together and support one another is huge for us!”