Could Love Island help us shop more sustainably? Sustainability is something that’s really important to the team at Pedddle, and to our wider community. Our entire business ethos is build on the values of community, sustainability, and shopping locally, whilst supporting creative businesses. Which is why when huge TV shows such as Love Island use sponsors that promote sustainability, we pay attention!
Recently, eBay sponsored Love Island once again in their Winter 2023 series, as they did in Summer 2022, in a bid to promote more sustainable, eco-friendly, ‘pre-loved’ fashion choices. With the ITV show having millions of viewers, this kind of exposure for sustainable fashion can only be a good thing.
Research published from eBay UK showed it saw one sale of second hand clothing for every second of 2022 – which should continue this year.
How can we shop more sustainably?
With fast fashion dominating our online shopping habits (and previous Love Island sponsors!), promoting second-had clothing is a really positive change. Click here for more stats and info on Love Island’s previous sponsors.
In the past, clothes worn by contestants have sold out in minutes on fast fashion retailers’ websites – thanks to the incredible explosive from such high viewership. Although eBay sells both new and second hand clothing, it confirmed that anything sourced from eBay for the purpose of the campaign will be second hand, with viewers able to access a “shop the look” tab via the Love Island app or eBay website, where they can buy similar items to those seen on screen.
Here at Pedddle, we want to help people shop locally for good-quality items, and change the way that we shop. Click here to discover local businesses in your area.
‘Pre-loved’, ‘fast fashion’ and ‘slow made’ are terms we’ve all become used to in recent years. In fact, Eleanor at Wild Strings guest wrote a blog for us all about swapping to Slow Fashion. Click here to read it – it might just help you re-think your shopping habits for good!