For years, social media has been the darling of digital marketing strategies. Platforms like Facebook and Instagram offered businesses a way to connect, engage, and grow their communities. But as we step into a new year, we’re making a bold decision: we’re breaking up with social media – and by that, we mean Meta.
Breaking up with Social Media
The Slow Decline of Meta Platforms
Facebook, once a powerhouse of connectivity, has become painfully slow and less relevant for meaningful engagement. Recent announcements that it has banned its fact-checking and certain restrictions could see higher ad and spam volume on the site too. Instagram, while still visually appealing, is also losing steam. The truth is, these platforms are no longer the primary way people discover and interact with us. Sure, they’re great touchpoints – moments of interaction that do provide a stage for building relationships, but they are no longer our dominant traffic driver. In fact, they are far from it.
While we’re not disappearing entirely from these platforms, our focus is shifting. We’ll maintain a presence, but our efforts will no longer revolve around churning out content to meet the ever-changing algorithms of Meta. Instead, we’re directing our energy to where it truly matters – our website and PR outreach, which we have recently seen significant gains in.
90% of our traffic is from organic search! This is huge and we want to nurture this accordingly.
Doubling Down on What Works: SEO and Organic Traffic
Our priority is clear: strengthening our website and increasing organic traffic. By investing in SEO, we’re building a digital foundation that’s solid, sustainable, and directly tied to the needs of our audience. We believe in creating content that helps, informs, and inspires; content that lives on our platform and draws people in naturally.
This means your support matters more than ever. If you’re featured on our homepage, you’ll also receive a mention in our email communications to customers. It’s a streamlined approach that focuses on quality over quantity, ensuring the spotlight shines where it truly counts.
Saying Goodbye to Mediocre Content
In the past, we might have felt pressured to post a quick reel or update just to stay visible. But we’ve realised that mediocre content doesn’t serve our community or our goals. Instead, we’re dedicating our time and resources to efforts that have real impact:
- Supporting Organisers: We’re committed to writing in-depth articles and providing valuable resources for organisers who make a difference in our community.
- PR Outreach: By connecting with other media outlets and partners, we’ll amplify the stories and initiatives that matter most.
What This Means for You
Our evolving strategy is about more than stepping back from Meta; it’s about stepping forward into a more intentional, impactful approach to our communication and growth. You can expect richer content on our website, more meaningful email updates, and a focus on building relationships that matter.
We’re not just shifting platforms; we’re shifting priorities. And we’re excited to bring you along on this journey. Let’s make this year about substance, sustainability, and shared success.
Whatever doesn’t serve you – let it go and find something that does!
People might think that if they are not ‘seeing their businesses’ on social media, then they are not being shared, but it’s quite the contrary – the reality is that 20k-50k+ can find you each month on the Pedddle website, and they are a targeted audience searching for creative businesses, therefore are more likely to actually attend your events and buy from stallholders – whereas followers on social media could be following you for any reason, they aren’t necessarily your ideal audience.
Why spend a disproportionate amount of time the social media? They are vanity metrics mostly! Get where you can be seen by your ideal customer – Pedddle.com.