It’s time to get your Social Media in tip top shape for the year! Social Media is a fantastic way to promote your small business, but it can seem intimidating.
It’s true that promoting a business on Social Media takes a lot of hard work, but there are simple ways to get your Social Media channels in great shape. So here goes explaining them all!
Refresh your Bio.
It’s super important that we keep moving forward and checking our information in the Facebook ‘About’ section, IG Bio, Twitter bio, Linked In profile, Pinterest… the list goes on! All of your information should be up-to-date, easily readable and informative.
Here are a few ideas that we tried, heard or read about:
Bio’s should be snappy – nobody wants pages and pages to read!
Should include a link – make it easy for people to find your products.
State what it is that you do OR want to be known for.
Have a clear link on Instagram – this is your ONE link, use it wisely!
Maybe put an offer in it – entice your audience. E.g. sign up to our newsletter and get 10% off your first order
Your links should be managed wisely AND should make your customers’ journey much easier.
We suggest you create a page on your own website OR use Linktree (there are alternatives but Linktree is a good FREE version).
You may be shouting ‘what is Linktree?’ or ‘why do I need lots of links’? The quick answer is that it makes it easier for your customers to find you, shop from you, and interact with you! Make it as simple as possible for them – they can easily get fed up!
If you can keep your ONE Linktree/Website hosted link page up-to-date then you know that your customers (across all platforms) are being kept in the loop with what you’re up to. Use this link on all social media platforms!
1. Have all the links you need labelled really clearly.
2. Even use links to categories of your products e.g. Shop Prints, Shop Stationery, Shop T-shirts.
3. Have links to other social media pages.
4. Link to your blog.
5. Link to your ‘about’ page on your website (if you have one).
6. Link to your Pedddle page if you have one.
7. Link to your product of the month. Do you have one? You should!
We call these links ‘Call to Action’ buttons. So, what do you want your customers to action? They may want to find out more about you as a business/person but also they may want to buy from you.
Here is a link to our website hosted link page as an example.
Here are some great examples using Linktree:
Check your contact details
Just take a moment to check (across all platforms) that your links go where they need them to. Is your email address up-to-date? Have you included the correct Facebook URL handle?
Do you have the ‘contact’ button on Instagram? If not, you may not be on a business account!
The 20/80 rule
I.e. 20% selling / 80% sharing.
It is suggested by many that your social media should be 20% selling, i.e. sharing products with a clear goal for your customer.
80% should be sharing – you, your inspiration, your passion. Let people know you – or at least the bits you want them to see (you do need to have boundaries!). People will buy from you if they know, like and trust you. This is about building that trust and knowledge in you and your business.
How often should I post?
Some of the biggest accounts we follow post just once or twice a week. Some post everyday. We think the best thing you can do as a small business is be consistent and be engaging. Be engaging on your posts and get other people to interact with you but also GO AND INTERACT WITH OTHERS!
Our blog on using Insta in the current climate might be useful.
If time is a problem, post less and spend 20 minutes a day liking, commenting and interacting with other people’s posts, and watch your engagement improve!
Engage, Engage, Engage!
Feel like we are repeating ourselves here, but it’s SUPER important.
You need to interact and comment on other people’s accounts to make the most significant impact on your own accounts. IG and Twitter are very good examples of this.
Facebook is slightly more difficult as a business to do this, but there are other ways you can get engagement. Polls are a great starting point. Put videos out if you feel confident enough to on Facebook. People love to nosey into other people’s worlds!
We hope this has been a useful read!
We are about to launch our YouTube Challenge and complete 100 videos about little questions you may have about business. Link here and subscribe to our channel in anticipation for the launch.