Who we are
There is nothing like assuring the quality of your raw material than growing it yourself. My contemporary knits, created for the sustainable wardrobe and home, are handmade in my Cotswolds studio using the wool from my flock of rare breed sheep. Passionate about traceability, my textiles can be followed through the making process right back to my flock of sheep grazing the Cotswolds countryside. My happy sheep grow a new fleece each year, which I have spun into yarn at a small woollen mill in the South West of England. I then knit with these yarns in my studio using a hand-powered knitting machine, to create very special pieces with unmistakable provenance and authenticity.
Nothing keeps you warmer and shuts out the cold like wool. In Britain we have an incredible variety of wool types offering endless potential for this wonder fibre. My flock is made up of two very special rare breeds, Portland sheep and Castlemilk Moorit sheep. My Portlands produce a beautiful, soft cream fleece which I have dyed organically to create my vibrant colour palette. The fleece from my Castlemilk Moorit sheep is naturally a rich, chocolate brown. The tips bleach in the sun, so when it’s spun it creates a very unique, multi-tonal yarn. It is more hard-wearing than my Portland fleece so perfect for outdoor blankets to keep the cold at bay.
As the shepherd, the designer and the maker my closed loop production and incredibly short supply chain give me both the power and responsibility to make the right decisions for my customers, my flock and the environment. It’s a complete story, from farm to finished product. My work with the flock immerses me in the outdoors, the changing seasons and the colour and wonder that the British countryside presents. As a designer I see the beauty in the simple and constantly take inspiration from my surroundings. A hedgerow bursting with colour and wildlife or the ageing roof rafters of an abandoned woodshed.
All of my knitted products are designed, handmade and finished in my Cotswolds studio by my own hands. I use a hand powered knitting machine – no electricity or machine power is involved. My larger block patterns are created using a technique called intarsia which requires patience and careful hand finishing. The wooden tags sewn onto each piece to mark the unique Loopy Ewes provenance, are made for me in Devon on FSC certified wood. No solvents are used in their printing and I hand sew them onto each product using organic cotton thread.
This is slow fashion at its best.