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Having a stall

Traders- Hints & Tips

Worrying what you might need to have for a stall at a market or event? We address the essentials and give you ‘piece of mind’ to keep you focused.

Having a stall, Pedddle

Thinking about having a stall? Not 100% sure where to start as this is a side hustle, a break from your ‘not so’ 9 to 5 job/career or is it a hobby that is fast becoming a passion and potentially a career change.

We see this a lot but making this transition can be overwhelming, but it shouldn’t be.

Booking your first event can be both daunting and the point at which ‘imposter syndrome’ really kicks in. Remembering all the things to take and what insurance to have, plus ensuring you have all the products and branding items needed to sit you next to the regulars. Remember everyone has been there. So being as prepared as possible is important.

Have you just started or are you thinking of setting up?

In this article we will look at essential items, nice to have items and a checklist for your first event.

Let’s presume you have already registered your business as a Sole Trader and you are looking for markets. Pedddle has a great timeline to support those looking for events via location or date.

Essentials in preparation from event:

  1. Get insurance.
  2. Purchase/set up a card reader.
  3. Think about your stall – banner, set up design, bags.

Public Liability Insurance

Insurance is essential and some companies require public liability cover up to 5 million- make sure you check. Getting insurance is fairly simple and you can expect to pay around £50-£100 per year for a solo craft seller (no employees).  Food sellers need to ensure they disclose that they are selling food as some insurers don’t cover this.

Trader Insurance firms are linked here to get a quote:

Coverly – Small business insurance
Benefits of Coverly: Their friendly customer service and flexible monthly direct debit option is a real win. Not working at the markets Jan/Feb and Maybe July/August? Simply switch off your insurance in your portal for those months and don’t get charged.

A-N insurance – for artists and crafters


Simply Business

NB: These insurance companies do not have an affiliation with Pedddle. This is not a paid ad.

Card Payment System

Nowadays people rarely carry cash, therefore, a card reader is essential. Sign up to one of the companies such as Square, iZettle or Sum Up – there are many others.

Even if you want to take a cash sales you can still use your payment system. They record sales just like a ‘tradition till’ (ensure you have a float) and this allows you to review sales and potential products for your next market.

We are delighted to share that Pedddle has just established a partnership with SquareUK  and once you become a member of Pedddle you get access to a free Square card reader and free processing on your first £1000 of card transactions – worth over £50. Want to hear more about joining Pedddle? Click the link.

All other aspects of being a stallholder.

Sort out social media pages and tell everyone where you are going to be. Read our ‘Starting my own Business’ article as this might also give you a few tips on what to prepare.

Get bags, many markets are plastic free now so be aware and consider paper bags.

Stall set up. This is pretty big right now as so many people do this really well, don’t get left behind! Cover your table, you may need clips/clamps in windy weather, bring boxes or shelves to give levels to your stall, lighting (particularly in winter) is an issue – have extra lights that are battery powered if you have access to electricity which most don’t. Bring Props, by this we mean items to help dress your stall and make it stand out.

Have a ‘natty’ items box. Fill with string, scissors, cable ties, clamps, spare pens, batteries etc so you always have items at hand.

Banners. Help your business to get recognised. When you have to go up to the stallholder to find out what their business name is, it can be frustrating and more easily forgotten.

Business cards or postcards with contact details on.

A float.  £40 in notes and change, but think about the prices of your items and plan potential level of change.

Clothing, generally you will get cold. Standing around in the shade of the gazebos. Take lots of layers, particularly in winter. We have a separate article about this. Take a read.

Food & drink, bring bits to eat with you in case you cannot get off your stall. Although most traders do support one another and look after stalls for you.

Mats to stand on, it can get very cold stood on the ground for 7 hours. Stand on a piece of carpet or mat, it really does help.

How you will transport stock from your car. You could be parked a distance from your stall. Be prepared to carry your stock or bring a little trolley, these prove invaluable in the long run. Or get a big box which has a lid and wheels on the bottom. These can be purchased from any DIY store.

Stock, last but not least. Ensure you have a good range of stock with various price points. You do want to sell more expensive items and this could work for you.

Here are a few image to help you:

Food businesses are slightly different, so look out for our food article coming soon too.

There are lots of things to remember but once the first is over you will probably create a new list that works for you.

Want to read more of our journal posts?

Read about Starting out in a creative business

Creating fantastic images for use on social media or your website with Canva, read the article which explains what it is then have a go.

Plus we have just launched our Pedddle hubs, so if you are starting out and want to be part of a ‘getting started’ hub then register your interest here.

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